ecolibrium launches today, May 21, 2020, as the new brand for Energy Revolution, the charity that tackles environmental impacts from live event industry travel, to date, helping balance emissions from over 13 million miles with investment in renewable energy.
ecolibrium marks a new phase of the charity’s journey, with more ambitious aims and a brand that speaks to a wider audience. The update includes expanded resources for its members including an app, industry specific sustainable travel guides, and a new climate solutions programme; Trees+, designed to protect and regenerate ecosystems through tree planting, preservation of existing forests, and supporting sustainable farming practices.
The Trees+ programme was developed specifically with touring artists and music companies in mind and sits alongside the Energy Revolution programme, which continues to invest carbon-balancing donations from event audience and supplier travel into projects generating clean renewable energy.
Chris Johnson, CEO ecolibrium, states:
“We understand the challenges everyone in our live events community are facing due to covid-19, and we are ‘on hold’ in terms of actively working with our members while they prioritise the immediate crisis. We have made the best possible use of this time by creating a new brand and resources for when we emerge into a ‘new normal’. Whatever this looks like, travel will be part of life, and we will adapt our advice as the context changes.”
“The ecological emergency continues, and it will serve up more challenges in the near future. It remains vital for ecolibrium and our growing community to be ambitious, and to take the spirit and learning of collaboration and resilience-building from this unprecedented time into our next steps.”