Fire in the Mountain

Fire in the Mountain (capacity 2,000) is located on a remote farm in West Wales, UK. They launched a five-year Sustainable Travel Initiative to reduce car and van use as much as possible and they aim to offset unavoidable carbon emissions. Their plan includes an increased parking charge for crew and attendees, free parking and charging for electric vehicles, free minibuses for the crew, promoting car sharing, cycling and coach travel, discounted shuttle buses from the nearest train station, a carbon off-set option for drivers via the festival’s ticket page, and an innovative Coach Ambassador Scheme. The scheme involves the festival audience in organising car-pooling; Fire in the Mountain offers a discounted vehicle or coach to groups who work together to coordinate the travel.

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This case study is part of the Green Travel and Transport Guide for Festivals and Events 2023.